<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Applied Intelligence Marketing]]></title><description><![CDATA[Applied Intelligence Marketing]]></description><link>https://www.aim720.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 15:22:00 GMT</lastBuildDate><atom:link href="https://www.aim720.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Your Customers Stopped Googling. They're Asking AI. Can It Find You?]]></title><description><![CDATA[Right now, while you're reading this, one of your best-fit buyers is typing your category into ChatGPT. Not Google. ChatGPT. Or Perplexity. Or the AI summary that now sits above every search result. The AI gives them three companies to consider. You weren't one of them. Here's the part that should keep you up at night: **you will never know it happened.** No bounce rate. No abandoned cart. No lost-lead notification. Just a deal that quietly routed to a competitor — because the machine knew...]]></description><link>https://www.aim720.com/post/your-customers-stopped-googling-they-re-asking-ai-can-it-find-you</link><guid isPermaLink="false">6a1eeb13b7fe62b256a04ad3</guid><pubDate>Tue, 02 Jun 2026 14:42:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_ca02aa7cfabb4396be2b6733e24a2487~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Patterson</dc:creator></item><item><title><![CDATA[Retargeting Is Not a Tactic. It's a System.]]></title><description><![CDATA[Retargeting is not a tactic — it's a system. Why most marketing teams are burning budget on stale audiences, and what CMOs should rebuild before next quarter.]]></description><link>https://www.aim720.com/post/retargeting-is-not-a-tactic-it-s-a-system</link><guid isPermaLink="false">6a0c79ee807a7effecd45ce9</guid><pubDate>Tue, 19 May 2026 14:57:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_d43b2b5cab844044a1525d33538f2d5f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[AI in Marketing: What I Told CUNY]]></title><description><![CDATA[AIM720 founder Scott Patterson shares takeaways from his CUNY fireside chat on AI in marketing — why strategy still leads, and how taste is the new differentiator. AI in Marketing: What I Told CUNY Last night I sat for a fireside chat at CUNY in front of an audience that doesn't usually share a room — founders, students, working professionals, and government leaders. The topic was AI in marketing. The questions were sharp. The takeaways were sharper. Here's what I told them. 1. AI doesn't...]]></description><link>https://www.aim720.com/post/ai-in-marketing-what-i-told-cuny</link><guid isPermaLink="false">69fc991f25e3fb6b30c8695d</guid><pubDate>Thu, 07 May 2026 14:14:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_1724bfeae895412ea488d2694c506421~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Scott Patterson</dc:creator></item><item><title><![CDATA[The Future of Marketing Belongs to Systems, Not Tactics]]></title><description><![CDATA[The next era of competitive advantage in marketing will not come from isolated tactics. It will come from systems. Tactics can create moments of lift. Systems create repeatability, resilience, and scale. A true marketing system connects strategy, audience intelligence, creative, deployment, response, follow-up, and analytics into a single operating model. It is designed to learn, improve, and compound over time. That is how brands reduce volatility, improve forecasting, and create durable...]]></description><link>https://www.aim720.com/post/the-future-of-marketing-belongs-to-systems-not-tactics</link><guid isPermaLink="false">69e4154466edabdde71203c5</guid><pubDate>Sat, 18 Apr 2026 23:37:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_0b6e41bceb8a49c79736574079d07d56~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Marketing Waste Usually Hides in the Middle]]></title><description><![CDATA[Most companies know how to identify obvious failures. They cut the campaigns that clearly miss. They also know how to invest in obvious winners. The bigger problem sits in the middle: programs that appear active, generate enough reporting to stay alive, but quietly underperform for months. This middle zone is where budget leakage compounds. Audiences are too broad. Messaging is too generic. Creative is acceptable but not persuasive. Channel mix is inconsistent. Reporting is busy but not...]]></description><link>https://www.aim720.com/post/marketing-waste-usually-hides-in-the-middle</link><guid isPermaLink="false">69e414e2a96d49e56ec113c9</guid><pubDate>Sat, 18 Apr 2026 23:34:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_79dfab37cde248c8be8cf3496a94e81a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Compliance Is a Growth Enabler, Not a Roadblock]]></title><description><![CDATA[In enterprise marketing, compliance is often treated as a friction point that slows execution. That mindset is expensive. Compliance done right does not weaken growth. It strengthens scalability, reduces risk, and increases buyer confidence. Large organizations do not hesitate because they dislike innovation. They hesitate because they dislike unpredictability. They want documentation, transparency, process control, and confidence that new marketing programs will not create avoidable...]]></description><link>https://www.aim720.com/post/compliance-is-a-growth-enabler-not-a-roadblock</link><guid isPermaLink="false">69e4146ba96d49e56ec112ef</guid><pubDate>Sat, 18 Apr 2026 23:33:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_9357ccd41b08441d8ec3624fd798cbf2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Brand and Performance Are Not Opposites]]></title><description><![CDATA[One of the most damaging false choices in modern marketing is the idea that companies must choose between brand-building and performance. That thinking creates weak brands and inefficient acquisition. Brand drives trust. Performance drives action. The highest-performing organizations build both at the same time. A strong brand improves response rates, lowers resistance, and increases conversion efficiency. A strong performance engine turns attention into measurable commercial outcomes. When...]]></description><link>https://www.aim720.com/post/brand-and-performance-are-not-opposites</link><guid isPermaLink="false">69e413f966edabdde71201b6</guid><pubDate>Sat, 18 Apr 2026 23:31:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_d622d82dc9ec49ecbd5d2b5b06945e8f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Your Funnel Is Not Broken. Your Follow-Up Is]]></title><description><![CDATA[A surprising number of revenue problems are blamed on lead quality when the actual issue is response discipline. Marketing generates attention. Prospects raise a hand. Then the organization delays, fragments, or mishandles follow-up. By the time someone engages properly, momentum is gone. Speed matters, but structure matters more. The strongest teams do not rely on one email and a hope-based cadence. They build a follow-up framework that includes timing logic, message sequencing, channel...]]></description><link>https://www.aim720.com/post/your-funnel-is-not-broken-your-follow-up-is</link><guid isPermaLink="false">69e4139843fd38a1bb7346c8</guid><pubDate>Sat, 18 Apr 2026 23:29:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_66e2faa2d41b46a8b924c6b992615e6f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[AI Should Improve Marketing Judgment, Not Replace It]]></title><description><![CDATA[Artificial intelligence is changing marketing, but too many organizations are applying it in shallow ways. Automating content volume is not a strategy. Scaling weak messaging faster does not create an advantage. AI only becomes valuable when it sharpens decision-making, speeds insight, and increases precision without lowering standards. Strong marketing still requires judgment. It still requires positioning clarity, audience intelligence, offer discipline, and executive-level understanding of...]]></description><link>https://www.aim720.com/post/ai-should-improve-marketing-judgment-not-replace-it</link><guid isPermaLink="false">69e412f643fd38a1bb7345b7</guid><pubDate>Sat, 18 Apr 2026 23:27:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_b464784aa539487c9016412d526dde20~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[ Direct Mail Is Not Old. Bad Strategy Is]]></title><description><![CDATA[Direct mail is often underestimated by teams that confuse legacy tactics with outdated performance. The problem is not the channel. The problem is how the channel is used. Generic lists, weak offers, poor timing, and zero digital coordination will underperform in any era. Modern direct mail remains one of the most powerful trust-building and response-generating channels available when it is engineered correctly. It cuts through digital clutter, creates physical presence, and can trigger...]]></description><link>https://www.aim720.com/post/direct-mail-is-not-old-bad-strategy-is</link><guid isPermaLink="false">69e4128b43fd38a1bb7344fd</guid><pubDate>Sat, 18 Apr 2026 23:24:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_c895fded53ec4e4d9f6bb026bcb60ed8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Attribution Is Still Broken in Most Enterprises]]></title><description><![CDATA[Many companies claim to be data-driven while still making major budget decisions based on incomplete attribution. That is not a technology issue alone. It is a leadership issue. When attribution is weak, spend gets misallocated, underperforming programs stay alive too long, and high-performing channels fail to get the investment they deserve. Real attribution is not about giving one platform credit for a conversion. It is about understanding influence across the full buyer journey. What...]]></description><link>https://www.aim720.com/post/attribution-is-still-broken-in-most-enterprises</link><guid isPermaLink="false">69e41047a96d49e56ec10ba0</guid><pubDate>Sat, 18 Apr 2026 23:23:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_fd72fc951dd9417f89b493cb7b90d859~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Why Omni-Channel Fails in Execution]]></title><description><![CDATA[Most companies do not have an omni-channel strategy problem. They have an execution problem disguised as strategy. The presentation sounds right: integrated messaging, coordinated channels, seamless customer journeys. But behind the scenes, the creative is disconnected, the timing is off, the data is siloed, and the follow-up sequence is weak. Omni-channel only works when channels are orchestrated, not merely activated. Direct mail should not operate independently from paid media. Email...]]></description><link>https://www.aim720.com/post/why-omni-channel-fails-in-execution</link><guid isPermaLink="false">69e40fd7a96d49e56ec10ae3</guid><pubDate>Sat, 18 Apr 2026 23:13:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_f6667b036e1643ba8aea87df93799f5f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item><item><title><![CDATA[Stop Treating Marketing as a Cost Center]]></title><description><![CDATA[Marketing should not be managed as a discretionary spend bucket. It should be managed as a revenue system. Too many organizations still separate brand, demand generation, direct response, sales enablement, and retention into disconnected activities, then wonder why performance is inconsistent. The issue is not effort. The issue is structure. High-performing marketing organizations build around one standard: measurable commercial impact. That means every campaign should be tied to pipeline...]]></description><link>https://www.aim720.com/post/stop-treating-marketing-as-a-cost-center</link><guid isPermaLink="false">69e40616a96d49e56ec0f8a9</guid><pubDate>Sat, 18 Apr 2026 23:11:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/43590f_a39fbcfb2f7d43f89919b727d0020000~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>AIM 720</dc:creator></item></channel></rss>