Right now, while you're reading this, one of your best-fit buyers is typing your category into ChatGPT. Not Google. ChatGPT. Or Perplexity. Or the AI summary that now sits above every search result. The AI gives them three companies to consider. You weren't one of them. Here's the part that should keep you up at night: **you will never know it happened.** No bounce rate. No abandoned cart. No lost-lead notification. Just a deal that quietly routed to a competitor — because th